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Case study of
Case study of
Case study of

Horizon Trade

Next-Gen Agentic Trading Automation & Seed Round Transformation

Year

2026

Timeline

Ongoing

Services

Product Design

Marketing

Strategy

Branding

Website

Animation

Horizon Trade
Horizon Trade

overview

Horizon Trade is an innovative financial technology company that launched the industry's first agentic trading platform. Engineered for retail investors, quantitative researchers, and active portfolio managers and traders, Horizon empowers users to research, build, backtest, and automate sophisticated trading strategies across equities, crypto, and foreign exchange using plain English, bypassing the need to code in Python or Pine Script.




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The Challenges
The Challenges

Introducing a groundbreaking technology that allows traders to describe complex financial strategies in natural language and immediately execute them autonomously represents an entirely new product paradigm. Quantitative trading software has traditionally suffered from intimidating interfaces, fragmented code-heavy workflows, and deep user skepticism regarding automation reliability. To establish clear category leadership, build unassailable market trust, and secure their venture seed round, Horizon needed an end-to-end brand and product transformation that balanced cutting-edge AI power with institutional financial credibility.



the Result


  • Transformed Horizon Trade's brand identity, landing experiences, and product interface from the ground up, establishing them as an undisputed industry leader in agentic trading automation.  

  • Designed the visual strategy builder and intuitive step-by-step workflow that turns natural-language descriptions into backtestable, broker-connected algorithmic execution.  

  • Delivered high-impact pitch decks, product visuals, and investor collateral that directly helped the company close its venture seed round backed by Entrée Capital.  

  • Created visual momentum and market credibility that fueled explosive pre-launch adoption, helping drive more than 23,000 active traders and investors to their platform waitlist.  


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Credits

Art direction, Product Lead

Tomer Romano

Product Designer & Brand

May Nechernikov