Case study of
Case study of
Case study of

Brandlight

Brandlight: AI visibility for the New Era of AI Search and Discovery

Year

2024

Timeline

18 Months (Initial Branding to Series A)

Services

Branding

Website

Logo

Strategy

overview

Brandlight was founded in 2024 with the recognition that AI-native search and advertising would fundamentally change how global brands reach consumers. Partnering since "Day 1," the design team helped create the initial brand, website, and product UI, which have since undergone a comprehensive redesign to keep pace with the company’s rapid growth. Brandlight’s platform serves as a "Global Command Center," analyzing billions of AI-generated signals to measure how brands appear in engines like ChatGPT, Gemini, and Claude.

The company has worked with hundreds of Fortune 500 companies, including Kimberly-Clark, Estée Lauder, LG, and The Hartford, to guide their strategy in the evolving world of AI-driven discovery. With a Series A round of $40 million in early 2026, Brandlight is estimated to be raising a total of around $60 million to scale its AI marketing intelligence operations.

The Challenges
The Challenges

The primary challenge for Brandlight was to define a new category of marketing: AI Visibility. As purchasing decisions shift from traditional search to LLM platforms, marketing departments face a "black box" where they are uncertain how their products are presented to customers.

The design had to communicate a sense of "Clear Actionable Outcomes" from fragmented AI signals. This required building a technical analysis module that could monitor crawl frequency, identify blocked AI agents, and provide ROI-driven budget optimization.

Furthermore, the brand had to support a global, multi-lingual audience, requiring an engine-agnostic platform that could maintain high standards of accuracy and consistency across diverse AI environments.

the Result

Brandlight has emerged as the leading platform for AI visibility, with its technology now becoming a dedicated budget line for major global brands. The Series A round, led by Pelion Venture Partners, brings the company’s total funding to $36 million since inception, with a valuation cap that continues to rise as it scales. Brandlight’s platform has enabled CMOs to transform AI-driven discovery into measurable revenue, providing a competitive edge in a multi-trillion dollar channel.

The company’s growth has led to aggressive hiring across Israel and New York, building a team that will define how AI-native marketing is executed for the next decade.

+$60M

Funded

2

Website launches

+55

Collaterals & decks

Romano Agency is the whole package. Whether it is branding, website design, product, or marketing - they do it all. It doesn't matter the hours or urgency; they were always there to deliver with quality.

Uri Gafni

CBO & Co-founder

Credits

Project Leader

Tomer Romano

Web Designer

Maxim Kurkin

Webflow Developer

Ron Sela