Skypath
SkyPath Rebranding Case Study
overview
SkyPath is an aviation technology company that provides a real-time turbulence mitigation and monitoring platform for airlines, corporate aviation, and pilots. Founded by pilots in 2015, SkyPath aims to solve the decades-old problem of Clear Air Turbulence (CAT) by replacing elusive, outdated weather reports with highly accurate, crowdsourced live data.
We were contacted by Skypath to rebrand the company's website, and adjust marketing funnels.
Skypath's acquisition funnel is exceptionally complicated as they have 5(!) different personas buying from them. The company goals were to raise conversion rates, and position themselves as the true market leader that they are.
Their product is unique and holds data that no other competitor achieves!.
Every customer profile needs to be dealt otherwise, up to the point some of the personas were approached as B2C, and some of the personas were approached as B2B!.
the Result
The refreshed brand and website gave Kresna a much stronger presence across every touchpoint, helping the product land faster with the right audience and making complex AI workflows easier to understand and trust.
+300%
Conversion rate
+50%
Organic Traffic
Art Director & Motion
Tomer Romano
Web Designer
May Nechernikov
Webflow Developer
Ron Sela
